Fabric care brand The Laundress announced the launch of its new Activewear Collection, an expansion of its fine fragrance fabric care portfolio. The collection is formulated for technical fabrics and includes a new bespoke fragrance, Marine.
The Activewear Collection includes both a laundry detergent and fabric spray and was formulated to target odor, sweat and buildup in performance wear and athleisure. Both products’ scent lasts up to 48 hours on polyester fabrics, according to the company’s press release. The new fragrance, Marine, was developed by master perfumers to provide a fresh and clean scent.
The Laundress partnered with fitness studio chain BARRY’S to sample the new collection at select New York locations.The brand will also host an activation at the 2025 US Open, featuring product samples, curated player gifts and a player sponsorship.
The Laundress Activewear Collection is available for purchase on the brand’s website and at select retailers, including Revolve, The Container Store, Bloomingdales and Amazon.
Fragrance Highlights
Top Notes: Bergamot, mandarin, green
Middle Notes: Marine, rose, jasmine
Base Notes: Musk, wood, amber
