NEOM Wellbeing, a UK-based brand that specializes in aromatherapy and essential oil blends, has expanded its U.S. retail presence by increasing distribution to 300 Ulta Beauty stores nationwide. Ulta Beauty remains the exclusive in-store distribution partner for NEOM.
In addition to the expansion, the brand announced the hire of Amanda Kahn as
Amanda Kahn, general manager, United States, senior vice president, NEOM WellbeingCourtesy of NEOM Wellbeing
“At this pivotal time for Neom Wellbeing, I am delighted to welcome Amanda as our new general manager to lead the next exciting phase of our growth and innovation in the US market,” said chief executive officer Isabel Malbois. “Amanda’s strategic mindset, passion for brand building and deep industry expertise make her the ideal leader to drive our next chapter forward.”
Khan added, “We’ve entered an era where 84% of consumers say wellness is a top concern. NEOM can be there to support consumers with mini moments of wellness targeting better sleep, less stress, mood boost and more energy. There is no time like the present to start.”
NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance. The brand offers a wide variety of fragrance and personal care products, including candles, body lotions, sleep mists and oil diffusers. NEOM debuted at Ulta Beauty earlier this year and hopes to grow its footprint across North America.
