Fragrance > Trends | Perfumer & Flavorist

Traackr ranks beauty brands based on their VIT Score, which measures visibility, impact, and trust.

Traackr Announces Top 10 Fragrance Brands

Sol de Janeiro tops the list as number one fragrance brand.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

By form, liquid fragrance ingredients are preferred by manufacturers due to their versatile nature.

Fragrance Ingredients Market Expected to Grow 5.1% in Next Five Years

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Craft Fire Tastes From Around The World with Unique Grill Ingredients

Givaudan's grill collection offers a diverse range of essential fiery notes and intensities. With our expertise and comprehensive toolbox, flavourists can craft the perfect fire profile for any vision, drawing inspiration from our valuable insights.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

Vogue Business' analysts commented that matcha offers a 'subtle alternative to classic gourmand scents.'

Matcha Perfume Leads Average Monthly Searches, According to Vogue Business Beauty Tracker

“Discovery sets indicate a desire to explore without full commitment, showing curiosity around expanding fragrance profiles and the importance of keeping consumers engaged and curious,” the report stated.

This year, BeautyWorld Middle East continued to cater to fragrance creators, distributors, and retailers with a vast selection of offerings, featuring an impressive array of fragrance compounds, perfumed candles, incense sticks, solid perfumes, and room fragrances.

Fragrance Innovation Shines at Beautyworld Middle East 2024

See event highlights, key conference discussions and the announcement of 2025 dates.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

Nielsen IG's Kymberly Graham shares, 'How do you keep a Black beauty consumer engaged? Relevant products. There's an opportunity to better market to that consumer because they're there, and you have their attention, how do you continue to increase your relevancy with them?'

Nielsen IQ Talks Black Beauty Consumer Spending Power & Opportunities for Segment Innovation

Nielsen IQ’s VP of Global Marketing & Communcations, Kymberly Graham shared insight into the Black beauty consumer’s spending power and the opportunity for brands.

Beautyworld Middle East’s Fragrance section is one of the most prominent areas of the event, showcasing a wide range of perfumes, essential oils, and fragrance-related products.

How the Middle Eastern Fragrance Market is Influencing Global Consumer Habits

Here's what you need to know in preparation for the return of BeautyWorld 2024 in Dubai this October.

'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.

Scentbird to Host Inaugural Digital Fragrance Awards This Month

The event will be live-streamed globally on October 29, 2024.

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

Essential Oil Market Projected To Expand Over $59 Billion by 2034

See report highlights and key takeaways of the projection for the next 10 years in the essential oils market.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.