Trends

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
According to the company’s New Next Now Barometer consumer study, 75% of consumers surveyed said they believe happy social relationships are essential.
dsm-firmenich Announces Launch of Fragrance Innovation, emotiOn social connection
Market intelligence firm Spate NYC recently noted oud as one of the top trending search terms in the beauty category.
KAYALI Adds Two New Fragrances to Gourmand, Oud-Inspired Collection
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Top 5 Fragrance Articles of August 2025
Check out which headlines our readers loved most as summer comes to a close.
Sep 1st, 2025
A research study outlined a three-factor benefits framework to understand why consumers choose scented household products: functional benefits, in-use experience and emotional benefits.
Malodor Technology is Meeting Consumer Needs with Fresh Solutions
This roundup of technologies demonstrates how four companies are innovating olfactive technologies to eliminate bad smells and enhance good ones.
Sep 1st, 2025
Hair perfumes are increasing in popularity among consumers for their multi-functional benefits, long-lasting fragrance and skin-friendly ingredients.
Hair Perfume Market Expected to Surpass $24 Billion by 2035
China, India France, the United Kingdom and the United States are expected to lead the way in growth for the market.
Aug 22nd, 2025
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Sep 22nd, 2025
Fino has over 2.3 million followers on TikTok and was a member of the Ulta Beauty Collective in 2024.
The Sweet Smell of Success: Q&A with TikTok’s @PaulReactss
Social media fragrance authority Paul Fino shares his inspiration behind his latest launch and where he sees gourmands going next.
Aug 22nd, 2025
Viral Vanilla: Mango Hour includes fragrance notes of fresh mango, caramel and amber.
Paul Fino Expands OAKCHA Collaboration with Viral Vanilla: Mango Hour
Fino's latest fragrance meets consumer demand for gourmand, fruity-floral scents.
Aug 20th, 2025
The two fragrances combine mushroom accords with gourmand notes for an 'unconventional olfactory experience.'
O Boticário Launches EGEO Cogu, EGEO Mellow in the United States
Boletus edulis is a large fungus typically found in deciduous and coniferous forests.
Aug 14th, 2025
The brand offers a wide variety of fragrance and personal care products, including candles, body lotions, sleep mists and oil diffusers.
NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President
NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance.
Aug 13th, 2025
The collection features a new fragrance, Marine, with scent notes of bergamot, mandarin, jasmine and musk.
The Laundress Launches New Activewear Collection for Fabric Care
The collection includes both a laundry detergent and fabric spray and was formulated to target odor, sweat and buildup.
Aug 7th, 2025
The brand claims in its press release that the findings of the survey support the idea that Gen Z consumers use fragrance as a “social signal.”
AXE Commissions Survey to Reveal Gen Z Fragrance Preferences
The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.
Aug 6th, 2025
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025