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Top 5 Fragrance Articles of August 2025
Check out which headlines our readers loved most as summer comes to a close.
Sep 1st, 2025
A research study outlined a three-factor benefits framework to understand why consumers choose scented household products: functional benefits, in-use experience and emotional benefits.
Malodor Technology is Meeting Consumer Needs with Fresh Solutions
Hair perfumes are increasing in popularity among consumers for their multi-functional benefits, long-lasting fragrance and skin-friendly ingredients.
Hair Perfume Market Expected to Surpass $24 Billion by 2035
Latest
amika:aura hair + body mist includes fragrance notes of pink grapefruit, apricot, lily of the valley and vanilla.
amika Enters Fragrance Space with amika:aura hair + body mist
The new hair and body fragrance will be available at Sephora, the brand's website and in professional salons.
Aug 22nd, 2025
Fino has over 2.3 million followers on TikTok and was a member of the Ulta Beauty Collective in 2024.
The Sweet Smell of Success: Q&A with TikTok’s @PaulReactss
Social media fragrance authority Paul Fino shares his inspiration behind his latest launch and where he sees gourmands going next.
Aug 22nd, 2025
Viral Vanilla: Mango Hour includes fragrance notes of fresh mango, caramel and amber.
Paul Fino Expands OAKCHA Collaboration with Viral Vanilla: Mango Hour
Fino's latest fragrance meets consumer demand for gourmand, fruity-floral scents.
Aug 20th, 2025
Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances
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Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances
Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.
Aug 8th, 2025
The brand offers a wide variety of fragrance and personal care products, including candles, body lotions, sleep mists and oil diffusers.
NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President
NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance.
Aug 13th, 2025
The collection features a new fragrance, Marine, with scent notes of bergamot, mandarin, jasmine and musk.
The Laundress Launches New Activewear Collection for Fabric Care
The collection includes both a laundry detergent and fabric spray and was formulated to target odor, sweat and buildup.
Aug 7th, 2025
The brand claims in its press release that the findings of the survey support the idea that Gen Z consumers use fragrance as a “social signal.”
AXE Commissions Survey to Reveal Gen Z Fragrance Preferences
The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.
Aug 6th, 2025
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
From ingredients to packaging, the barrier to entry is lower for body sprays than fine fragrances.
Forward Thinking: 3 Fragrance Trends Happening Now
Solid perfumes, enhanced body sprays, and music-inspired scents are the latest fine fragrance trends hitting shelves.
Aug 1st, 2025
Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.
dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Jul 28th, 2025
“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.
ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line
Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.
Jul 9th, 2025