Flavor > Trends | Perfumer & Flavorist

To me, the snack market has been fascinating to watch develop over the last few years.

Editor's Note: Spice Up Your Life

Consumers consistently associate specific colors with key wellness benefits.

What Does Wellness Taste Like? Q&A with ADM’s Flavors & Citrus Global Senior Director of Product Marketing

Snacking accounts for more than 20% of global food and beverage sales, according to data from Circana.

Forward Thinking: Snacks Without Borders

According to Circana, the U.S. snack market is currently worth $148.6 billion and continues to grow.

Better-For-You, On-the-Go Innovations On Trend for Snack Market, says Conagra Report

Conagra Brands' Future of Snacking Report identifies five key trends shaping snacking behaviors.

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.

Each gummy is coated in a tangy chili layer.

Mars Launches SKITTLES Gummies Fuego, Inspired by Swicy Trend

SKITTLES Gummies Fuego are available in a 5.8 oz pack and incudes five flavors: mango, watermelon, strawberry, raspberry and lemon.

Asia Pacific is the leading region for functional foods in volume growth, largely attributed to rising middle class spending.

Functional Foods Market Expected to Grow 10% by 2033, Says New Report

The market is being driven by growing demand for nutrient-enriched products, probiotics, fortified beverages and plant-based alternatives.

While traditional approaches relied on purchasing expensive marketing data and trend reports, the landscape is shifting thanks to artificial intelligence.

Translating Viral Trends Into Flavor Experiences

OSF Flavors' managing director gives tips on capturing a viral moment using it for flavorful innovations.

The range has been developed specifically for ready-to-mix drinks and protein bars, with plans to expand into other applications in the future.

dsm-firmenich Announces Launch of ModulaSENSE Maskers for Plant Protein

ModulaSENSE maskers target multiple sensory pathways and block unwanted flavors before they can activate taste receptors.

Adobe Stock 1314698727

Top 5 Flavor Headlines of July 2025

Discover which flavor articles caught our readers' eye.

Consumers increasingly want to choose what suits them in the moment without sacrificing fun or flavor.

Attitudes Toward Alcohol Are Evolving ... And So Are Beverages

Ready-to-drink beverage category offers options for mindful drinking that fit the moment.

Angel hair chocolate is a Middle Eastern confection.

OSF Flavors Launches Angel Hair Chocolate Flavor

Angel hair chocolate is a Middle Eastern confection featuring white chocolate stuffed with a Turkish cotton candy and pistachio cream.

The prebiotic cola also contains 30 calories, five grams of sugar and three grams of prebiotic fiber.

PepsiCo Introduces Pepsi Prebiotic Cola

The prebiotic cola will be available in two flavors: Original Cola and Cherry Vanilla.

The report breaks the smoke flavor market into three categories: liquid smoke, powder smoke and smoke extracts.

Smoke Flavor Market To Grow 7.2% by 2032, Says New Report

Culinary innovation linked with consumer demand is leading to innovative new products and flavor applications with smoke.