Fragrance > Home Care | Perfumer & Flavorist

We want to create our own unique scent experience, and that begins with our clothing.

Editor's Note: Fortune Favors the Fold

Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.

What Consumers Really Want in Their Home Care and Cleaning Products

Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.

The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO

By incorporating Augeo® Clean Multi into cleaning formulations, it is possible to develop high-performing, safe, and sustainable products that address both consumer expectations and regulatory requirements.

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s Natural Nootkatone: A Biotech Solution to Citrus Volatility

Lallemand’s biotech-based Natural Nootkatone delivers authentic grapefruit flavor with year-round reliability. Discover how it helps brands navigate citrus volatility and streamline formulation.

The new site will comprise 2,800 square meters of highly automated spaces for the company's fragrance business.

PAYAN BERTRAND Invests €12 Million in New Industrial Site

PAYAN BERTRAND’s new facility will serve the perfumery, cosmetics, personal care, hygiene, home fragrance and various industrial sectors.

CULT Capital is Homecourt’s only institutional investor, with previous funds raised by friends and family.

Homecourt Secures $8 Million Series A Funding

“I am unbelievably excited to take this business to the next level,” co-founder Courteney Cox said.

ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

The Laundress Introduces Luxury Collection, Indulgent

Each fragrance was created to evoke three distinctive moods, and is designed to be worn with the same emotional intent as your signature scent.

Himalayan Cashmere has fragrance notes of amber, pear, white mimosa and sandalwood.

Laundry Sauce Adds Himalayan Cashmere to Scent Portfolio

Himalayan Cashmere is described as “a familiar second skin” and “a comforting embrace.”

Iberchem also announced the launch of O-DOOR, a digitally-integrated platform for flexible and high-performance fragrance creation and malodor management.

Iberchem Introduces VernovaPure Pro, Provides Next-Gen Solution for Malodor Control

“This innovation will enable us to provide a more precise and integrated approach to malodor control," said research team lead.

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Top 5 Fragrance Headlines of September 2025

Swiss Pine & Eucalyptus includes fragrance notes of pine absolute, mint, raspberry, vanilla, eucalyptus and sandalwood.

Pura Continues Collaboration with The Met, Introduces Swiss Pine & Eucalyptus

This scent is inspired by the painting Sunrise on the Matterhorn, created by German-American artist Albert Bierstadt in 1856.

The collection includes two products: Ash & Scent Set and Droplets by Seth.

Seth Rogen’s Houseplant Collaborates with ripple⁺ Home for Co-Branded Scent Collection

"With Houseplant, we’re reshaping the way scent is experienced, not just as an accessory, but as a true statement piece for spaces you love most,” said ripple⁺ co-founders.