Agrumaria Reggina announces the launch of its new brand, PRIMA, at the World Perfumery Congress (WPC) 2024. This launch is said to mark a significant step forward in the company’s ongoing journey of innovation.
PRIMA, derived from the Italian word for "first," is designed to symbolize a fresh chapter in Agrumaria Reggina’s history. Alongside the company's continuous development of essential oils, Agrumaria Reggina is introducing specially formulated ingredients for fine fragrances. The PRIMA brand is said to focus on upcycled fruit and botanical infusions, which aim to "enrich fragrances with unique and delightful notes, ensuring these ingredients are available even when their essential oils are not."
"Our new brand, PRIMA, is a testament to our dedication to blending tradition with innovation," said Felice Chirico, CEO and CCO at Agrumaria Reggina. "While we continue to develop our essential oils with care, PRIMA broadens our range with new ingredients tailored for fine fragrances and introduces up-cycled fruit and botanical infusions, reflecting our deep connection to the fragrant beauty of citrus and our commitment to offering unique and captivating products."
For more information, visit Agrumaria Reggina at WPC 2024, booth #630, or email [email protected].
