Symrise has debuted new fragrance ingredients at the 2024 World Perfumery Congress (WPC), highlighting transparency, sustainability and olfactory uniqueness.
Neomagnolan: an Enhancer for Floral & Transparent Fragrances
Its new Neomagnolan material represents a brighter, more transparent evolution of its classic Magnolan ingredient.
"With Neomagnolan, Symrise has evolved its floral ingredient Magnolan, which it has created in the 1950s," said Marcus Eh, Ph.D., senior VP, global marketing, aroma molecules division. "Symrise has succeeded in identifying and enriching the isomer, i.e. the fragrance component, with the higher perfumistic value. This way Symrise research specialists have developed an ingredient with a brighter and more transparent olfactory profile than its predecessor. Neomagnolan offers facets ranging from magnolia, geranium, pomelo, peony and water lily to tea leaves. The ingredient provides floral transparency and highlights tart citrus and green top notes that add sparkle to the fragrance. This innovative ingredient underscores our commitment to advancing the art and science of perfumery, offering new opportunities to develop and enhance floral and transparent fragrances."
Symrise's Iconoclast Series
The company is also featuring its Iconoclast series, which comprises Frostwood and Ambronova.
The materials are being presented at Symrise's booth (411), which is themed "Fragrance Forward: Where Global Innovation & Creativity Meet."
"WPC is renowned as a premier global stage for showcasing innovation and creativity in the industry," said Daniela Knoop, senior global marketing manager, aroma molecules division. "Also, it serves as a vital platform for fostering valuable relationships."
