As the beauty industry moves in a more holistic direction, DSM-Firmenich has unveiled its new "Beauty & Care: A House of Science beyond Wellbeing" branding, reflecting an evolution from solely aesthetic benefits to solutions offering emotional and physical well-being, as well as sustainable credentials.
The new branding reflects a focus on four strategic pillars:
- Well-being
- Holistic beauty
- Science
- Sustainability
- Emotional connection
The ethos mirrors the company's shifting portfolio, which includes technologies for skin, sun, hair and scalp care, including UV filters, skin bioactives and vitamins.
"We recognize that our role as a leading player in the industry, is to promote a mindset shift that prioritizes the development of solutions that truly promote the physical and emotional wellbeing of consumers," says Diana Duque-Zonneveld, head of global marketing communications, beauty and care at DSM-Firmenich. "Our brand delivers on that promise, by creating elevated moments of care, superior consumer delight, and a positive impact on both people and planet for generations to come."
