The winners of the sixth edition of the Beautyworld Middle East Awards were announced on October 29, 2025. The ceremony, which took place at the prestigious Conrad Dubai, was attended by over 400 industry leaders, the highest recorded number of entrants for the event.
Awards were given in 17 categories across the beauty industry. The Beautyworld Middle East Awards are judged by an independent panel of experts from across the industry, each bringing a unique perspective and international expertise to the overall judging process.
“This has been a great success,” remarked event director Ravi Ramchandani. “While we had a record number of entrants, numbering over 800, the level of quality was also exceptionally high, reflecting the growing strength and maturity of the Middle East beauty market.”
The Lifetime Achievement Award was bestowed upon Jacques Cavallier-Belletrud, master in-house perfumer at LVHM. The award recognizes his extensive career as one of the leading experts in the fine fragrance field.
Congratulations to the winners of the 2025 awards!
Beautyworld Middle East Awards 2025
Lifetime Achievement Award: Jacques Cavallier-Belletrud, LVMH
Homegrown Brand of the Year: OJAR Fragrances
Innovative Packaging of the Year: LAVERNE x Georgina Rodrìguez SENSE Perfume
Luxury Packaging of the Year: Fanscentic, Mercury Global Packaging & Solutions
Niche Fragrance of the Year: Caden, OMANLUXURY
Popular Fragrance of the Year: Yum Boujee Marshmallow | 81 Eau de Parfum, KAYALI
Technology Innovation of the Year: Osmo
