Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends

Fragrance brand Luxoni shared a report on the 2024 top 5 fragrance consumer fall trends according to TikTok.

Discover the brand's findings below:

1. Vanilla & Caramel Gourmands (2.9 million searches): The search term ‘vanilla gourmand fragrances’ has been searched for 887,000 times and has increased 141.10% in interest over the last month.

Gourmands, more generally, are the biggest emerging fragrance category on TikTok, with ‘vanilla caramel perfume’ being the most searched-for combination, reaching 800,000 searches and increasing by 129%. 

This is echoed in Spate's 2024 Holiday Trends Report, the platform has highlighted evolving trends and opportunities for brands in the beauty, fragrance and food/beverage market. In terms of predicted fragrance trends, Spate pinned vanilla body mist as the star for holiday trends for this year.  

2. Gender Neutral Scents (1.9 million searches):  With a total of 1.7 million searches, and increasing - the search term ‘unisex fragrance’ has increased 202% in the last month alone.

The move towards gender-neutral scents reflects a broader cultural shift toward inclusivity. Consumers are increasingly looking for fragrances that resonate with their identity, rather than being confined by traditional gender norms. This trend presents a unique opportunity for brands to cater to diverse preferences.

"The trends have a broader reach that isn’t gender-based as floral and fresh notes have more appeal across genders that may not have been open to them previously. As importantly it is all about how the fragrance is balanced/created, the connection, and the emotions it provokes in the users. This will continue as the taste for fragrances continue to widen," fragrance curator Mark Knitowski shared in an earlier issue of P&F+.

3. Unique Niche Fragrances (1.8 million searches):  Fragrance industry expert, and founder of Luxoni stated, “The demand for niche fragrance houses and choices are growing rapidly. Fragrance consumers are seeking unique blends to highlight their individuality. Whether this desire for niche perfumes takes form as seeking fragrance with high-quality ingredients or fragrances made in small batches - we’re seeing a big shift in the fragrance industry”

4. Perfume Aesthetics (1.6 million searches): The search term ‘perfume aesthetic’ has a total of 879,000 searches, and has increased 1000%. Perfume bottles that match an aesthetic are also becoming increasingly popular, increasing 351% in searches.

5. Oud Scents (1.1 million searches): After gourmands, ouds follow behind with related terms generating 1.1 million searches. The search term ‘best oud fragrances’ has increased by 1000%, suggesting that oud is still here to stay. Woody, intense and warm - this scent reminiscent of the Middle East continues to grow in popularity.