Fragrance’s Moody Moment

Apr 30th, 2024
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Uncanny Valley

Generation Alpha and Gen Z shoppers love fragrance, but in ways that distinguish them from previous generations of shoppers. For these buyers, mood is everything.

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