Scent of Africa, a new fine fragrance house, highlights the olfactory universe of the African continent.
The Eternal Legends collection, developed by perfumers Nathalie Cetto, Olivier Pescheux and Delphine Lebeau, expresses African mythology thanks to a contemporary tribute to local divinities.
The collection is built around feminine-masculine duos like:
- Rakh and Nefee
- Hagé and Laïka
- Bellua and Bézi
- Fik and Gleti
Nigerian ginger, incense from Somalia, Egyptian geranium and jasmine and buchu leaf from South Africa combine to create heady fragrances cherished in African culture.
Scent of Africa will target the American market in 2025 with a second, more complex range inspired by African materials and rituals. There is also opportunity to enter the European market.
Bormioli Luigi developed the 50 ml bottle, which features décor in multiple shades including metallic, opaque and transparent nuancesis made using an external lacquer that reveals a subtle graduated effect.
Brand founder Tanal Ghandour, said, "Through Scent of Africa, I wanted to honor Africa and its peoples, the generosity of a continent and its inhabitants’ strong sense of belonging."
