CPG company Mars announced the latest addition to the SKITTLES brand portfolio: SKITTLES Gummies Fuego. This new offering combines sweet and spicy flavors in a soft candy, delivering on the “swicy” trend in snacks and confections.
“At Mars, we’re always paying attention to emerging trends and looking for exciting new ways for our fans to experience SKITTLES,” said Ro Cheng, vice president of marketing at Mars Wrigley North America. “With SKITTLES Gummies Fuego, we’re adding some spice to a sweet, original fan favorite, bringing a bold flavor experience that we know ‘swicy’ fans will enjoy.”
SKITTLES Gummies Fuego are available in a 5.8 oz pack and incudes five flavors: mango, watermelon, strawberry, raspberry and lemon. Each gummy is coated in a tangy chili layer.
Consumers can purchase SKITTLES Gummies Fuego through TikTok Shop before the brand’s nationwide rollout in January 2026. The company also stated that the new offering will be available at select retailers this fall as part of a limited rollout.
