Beautyworld Middle East will debut Natural Notes, a dedicated showcase for natural perfume ingredients, to spotlight sustainability, authenticity and innovation in the area of natural perfumery.
Natural Notes, presented in collaboration with communication agency Resperfuma and founder Verginie Gervason, brings together nine of the world’s leading producers of natural fragrance ingredients. The space will offer an immersive experience to attendees featuring ingredients such as rose, oud, patchouli and citrus.
“This isn’t just a launch at a prestigious, fast-growing beauty event; it’s a landmark moment for the region, highlighting natural fragrance ingredients from all over the world for the first time ever,” said Ravi Ramchandni, show manager for Beautyworld Middle East. “Natural Notes is about giving a platform to passionate entrepreneurs who are rewriting the rules of natural ingredient sourcing through responsible action and visionary thinking.”
The Natural Notes space will also feature a live panel with industry experts to learn more about their sourcing stories and discuss how their work is shaping the future of the industry.
Beautyworld Middle East will take place October 27 to 29, 2025 at the Dubai World Trade Center.
