World Perfumery Congress (WPC) has arrived! Are you registered? Don't worry, there's still time. If you visit www.worldperfumerycongress.com you can lock in the best rates. You can also get a ticket at the door if you can pop over to Geneva, Switzerland, throughout the event scheduled for June 25-June 27.
WPC is the can't-miss event of 2024! Don't be stuck behind your WFH desk, in the lab, or at the office when you could be mingling with your colleagues from around the world at afterparties, meeting new connections on the expo hall floor, or even gaining invaluable insight from industry leaders on the conference stage. Not to mention experiencing the latest raw materials and fragrance technologies first-hand on the expo hall floor.
Givaudan senior perfumer Rodrigo Flores-Roux took the stage at WPC 2022 in Miami alongside Stephen Nilsen.Peter Wynn Thompson
Insight
WPC is the global stage for fragrance creativity, ingredients, technology and business—providing the ideal forum for discussing the industry’s latest issues and breakthroughs.
While the fragrance industry is known for being a trendsetter and having its finger on the pulse of what's to come, we also appreciate the past. One of our conference sessions digs into the influence and evolution of vanillin.
Symrise VP senior perfumer, Alienor Massenet, alongside an R&D counterpart, are set to share their close collaboration on inventing new ambers during "Perfumers and Research: 150 Years of Vanillin." This session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.
Alienor Massenet, Senior Perfumer, Symrise
Alienor Massenet, Senior Perfumer
Chic and eccentric, Alienor Massenet grew up within a family anchored in tradition and respect for age-old rituals. She’s proud of her legacy, but she’s also a liberated and iconoclastic perfumer who has no trouble expressing her boundless creativity. Being a dyslexic and dreamy “girl from a good family”, Alienor Massenet shaped her personality as experiences went by, from an English boarding school to the streets of New York. Her freedom is as sacred to her as her roots. Her personality is reflected in her perfumes, which embrace contrasts or even unexpected alliances. Resolutely independent, she likes to question her favorite ingredients, such as myrrh and labdanum. She however also values the opinion of her peers and likes to build lasting relationships with her collaborators – she has remained loyal to Memo since 2007. This benevolence is reflected in her commitments. Whenever her work schedule allows it, Alienor runs olfactory workshops for people who have suffered life incidents. At Symrise since 2016, and despite claiming to not have received chemistry training, this perfumer is mad about molecules and captives, while also being fascinated by new technologies.
To view the entire lineup of conference sessions and speakers, visit www.worldperfumerycongress.com.
WPC taps industry leaders to discuss pressing topics, like sustainability at the 2022 congress (pictured above).Peter Wynn Thompson
Prepare
After you register, book your stay—hotel information can be found by visiting https://worldperfumerycongress.com/travel-info/. Once that is settled, begin networking early by downloading the WPC Mobile App. Chat with exhibitors, speakers, and fellow attendees. Scout out the exhibitor hall floor plan, highlight conference sessions of interest and more!
- Apple App Store: WPC 2024
- Google Play Store: World Perfumery Congress 2024 - Apps on Google Play
By the way, your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
See fragrance industry icons take the stage like SIPC president Calice Becker (WPC 2022).Peter Wynn Thompson
Party
It's time to take your connections beyond LinkedIn with face-to-face meetings. Don't wait until the next WPC in 2026, book your ticket to Geneva today. See you there!
