Perfumer & Flavorist

As the calendar turns, P&F+ is also moving into a new era, with some exciting new faces.

A New Chapter for Perfumer & Flavorist+

As the calendar turns, P&F+ is also moving into a new era, with some exciting new faces.

Mintel research shares opportunity in evolving segment, 'More complete macronutrient claims will appeal to health-conscious consumers, weight-loss drug users and former weight-loss drug users who are in need of convenient options to help them maintain any health improvements they gained while on the drugs.'

Companies Supporting Changing Consumer Needs in Weight Management and Health with Emerging Taste Solutions

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

The strategic plan will also implement a new governance structure for the company.

Aromatech Group Launches Trusty 2028 Plan

The strategic plan is built around 12 axes aimed at the company's growth.

Datassential named Haitian cuisine as its 2025 global cuisine trend, with 34% of U.S. consumers surveyed interested in trying Haitian foods.

Datassential Releases 10 Trends for 2025, Five Trends for the Future

The report includes flavors that will influence menus and product development both in the coming year and the years beyond.

Navigating Citrus Supply Challenges: ADM's CitrusFlex Solutions Pave the Way

Navigating Citrus Supply Challenges: ADM's CitrusFlex Solutions Pave the Way

Discover how innovative solutions like CitrusFlex are transforming product formulations, tackling cost challenges, and shaping the future of citrus flavors.

The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.

Longtake Launches Solid Perfume

The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.

Ketan earned his BS in Chemistry from University of Mumbai, India and CBAP from the University of Illinois Chicago.

Ketan Shah Joins P&F+'s Advisory Board

Over the years, Ketan has worked at PepsiCo, Kerry, FONA, Synergy, Diageo, Baskin Robbins Flavors, Danisco, Ramsey & Firmenich.

Wyld Notes will introduce a debut collection of five natural fine fragrances. The company will also launch an affiliate program, designed to be an extension of Young Living’s network marketing model.

Young Living Launches Wyld Notes

The company will officially launch in February of 2025.

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

Fine’ry launched in 2023 and quickly became successful on TikTok.

Fine’ry Debuts Masculine Scent Collection

The new collection expands the audience reach of the brand while maintaining its gender-neutral mission.

The four fragrances are infused with oxytocin peptides, the hormone associated with feelings of love and sensuality.

VEXA Beauty Launches Peptide-Infused Fragrance Line

The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.