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Section: Fragrance > Home Care

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

dsm-firmenich's Master Perfumer & New Ingredients Discovery at dsm-firmenich François-Raphaël BALESTRA & Chief Science & Research Officer Sarah Reisinger are set to take the stage.

New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024

There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.

The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.

Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers

ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.

Consumers want to know what is in cleaning products and how they work to instill more confidence in their effectiveness.

Cleaning Product Ingredient Transparency Remains Paramount to Industry and Consumers

Discover current industry initiatives and efforts to achieve policies and regulations that support a person’s right to know and understand meaningful information about the fragrance ingredients in their products.

Augeo 800 X 450

Augeo®: Quality improvement to meet customer needs

Safe, low odor, bio-sourced, readily biodegradable, with low VOC and a certified carbon footprint, Augeo® offers high solubilization power and sustainable alternatives to petrochemicals like DPG, ensuring an efficient solution.

Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.

Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI

A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.

James Kim, Ph.D., senior vice president of Science & Regulatory Affairs and Jessica Eason, manager of Environmental & Scientific Affairs.

ACI Promotes James Kim to Sr. VP & Names Jessica Eason as Mgr. Environmental & Scientific Affairs

“The addition of Jessica and the promotion of Jim Kim will strengthen ACI’s technical and regulatory team, continuing ACI’s legacy as a leading science-based organization,” said Melissa Hockstad, ACI President & CEO.

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

Sandra Barvaux shares, 'Our goal is to offer Aera consumers beautiful fragrances that resonate with the ambiance they desire to create in their homes.'

Evolving Home Care Market Trends According to Aera

During a one-on-one interview, Sandra Barvaux to shared insight into the brand's evolution, collaborations, current exciting trends in home care and more.

The first product collection of the partnership was inspired by Shondaland's drama series on Netflix, 'Bridgerton.'

Bath & Body Works Announces Yearlong Partnership With Netflix

The partnership will bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for Bath & Body Works.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Future of Cleaning: AI & the Cleaning Products Industry featuring Hogan Lovells’ Lauren Cury (middle) and Noble AI’s Ethan Mirsky(R), moderated by Corey Brooks Pace (L).

American Cleaning Institute 2024 Convention Highlights AI and Sustainability

Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.

Top row (from left): Marcelo Lu*, BASF Corporation; Rick Strittmatter, Arxada, LLC; Parthiv Amin, BASF Corporation; Eric Peeters, Dow; Silke Hoppe, Sasol; Eric Reynolds, The Clorox Company; Joseph Schwalbach, Indorama Ventures Oxides LLC; Scott Tuchinsky, Croda Inc.; Sean Moriarty, Stepan Company; Erik Roberts, Procter & Gamble; Luc Reynaert*, Procter & Gamble; Larry Berger, Ecolab Inc. Bottom row (from left): Deb Fiddelke, SC Johnson; Lily De Stefano, dsm-firmenich; Jessica McCoy, GOJO Industries, Inc.; Melissa Hockstad, ACI; Stephan Habif, Colgate-Palmolive Company; Renee Henze, IFF; Ronald Birnbaum, Evonik; Suzanne Carroll, Nouryon.

American Cleaning Institute Board Names Four New Directors

The additions to the Board were announced during the 2024 ACI Industry Convention in Orlando, FL.

Blake Nanney, ACI director, government affairs, said, 'ACI urges the Committee members to ensure the EPA abides by statutory obligations under TSCA for reviewing new chemicals, specifically, that the Agency still needs to meet its statutory obligation to review and make final determinations on new chemicals within 90 days.'

The American Cleaning Institute Urges Congress to Ensure EPA Abides by TSCA Obligations

ACI is asking Congress to consider four main points.

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

ACI Taps Marie Gargas as Senior Director of Regulatory and International Affairs

In this role, Marie Gargas will be responsible for managing environmental health and safety-related regulatory issues and activities of concern.

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