👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.
Symrise VP senior perfumer, Alienor Massenet is set to share their insight on inventing new ambers during "Perfumers and Research: 150 Years of Vanillin." This session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.
Symrise VP senior perfumer, Alienor Massenet
Alienor Massenet, Senior Perfumer
Chic and eccentric, Alienor Massenet grew up within a family anchored in tradition and respect for age-old rituals. She’s proud of her legacy, but she’s also a liberated and iconoclastic perfumer who has no trouble expressing her boundless creativity. Being a dyslexic and dreamy “girl from a good family”, Alienor Massenet shaped her personality as experiences went by, from an English boarding school to the streets of New York. Her freedom is as sacred to her as her roots. Her personality is reflected in her perfumes, which embrace contrasts or even unexpected alliances. Resolutely independent, she likes to question her favorite ingredients, such as myrrh and labdanum. She however also values the opinion of her peers and likes to build lasting relationships with her collaborators – she has remained loyal to Memo since 2007. This benevolence is reflected in her commitments. Whenever her work schedule allows it, Alienor runs olfactory workshops for people who have suffered life incidents. At Symrise since 2016, and despite claiming to not have received chemistry training, this perfumer is mad about molecules and captives, while also being fascinated by new technologies.
World Perfumery Congress 2024
Presented by the American Society of Perfumers and produced by Allured Business Media, WPC will explore the future of fragrance with unique insights from fragrance creators and experts, an exhibition of the latest fragrance ingredient launches and technologies, in-person networking opportunities with global professionals, and much more. Registration is now open at worldperfumerycongress.com.
Hotel information can be found by visiting https://worldperfumerycongress.com/travel-info/.
Sit in on interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule. Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
Join us @ WPC 2024
- It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
- It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
- Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
- It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
- It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
- Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
- Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!
